How not to do social media:
1. Find tweet criticising your company.
2. Go through your support database and find tweet author’s email.
3. Publicly and snottily disclose nature of that email while tweeting about how seriously you take security, with a sprinkle of irrelevant all-caps hashtags.
4. Do abrupt about-face when you discover tweet author really is your client after all… or rather, was.
